1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
3. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE
BACKGROUND OF THE STUDY
Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Adv...
4. ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
Background to the Study
From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport ind...
5. IMPACT OF COVID-19 ON THE TRANSPORTATION SECTOR IN NIGERIA
Background Of The Study
From time immemorial, transportation services have been an absolute necessity for businesses and governments to operate successfully. Businesses rely on transport systems to fulfil purchase orders, likewise people who need to mov...
6. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
7. THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna a...
8. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
ABSTRACT
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives:
...
9. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
ABSTRACT
This study was carried out on customer relationship management and marketing performance in the Nigerian banking industry. The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a b...
10. EXAMINING UNIQUE SELLING POINT (USP) AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZATION
ABSTRACT
This study examined unique selling point (USP) and customer patronage in business organization. The hospitality Industry is comprised of individual hotels in which each one of them differs in the way that they position their products and services with the inten...
11. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour towa...
12. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
This research work assess the impact of sales promotion on organizational performance. A case study of Nigeria bottling company Plc., coca cola Onitsha plant. Thus four objectives and research questions were formulated this research work reveal...
